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News · Jul 17, 2026 Swatch’s July 16, 2026 Mission To The Moon 1969 puts 11 grams of OMEGA Moonshine Gold into a 1,969-piece MoonSwatch and replaces queue chaos with an ESTA application gate.
Industry · Jul 17, 2026 Grand Seiko’s June 24, 2026 Evolution 9 refresh suggests the brand now sees clasp comfort, mid-size cases, and dial continuity as core growth levers, not side notes.
Industry · Jul 16, 2026 IWC’s new Ingenieur Automatic 35 “Pool” suggests the luxury sports-watch market wants brighter dials and smaller cases without giving up finishing discipline.
News · Jul 15, 2026 The new TAG Heuer Formula 1 Chronograph x Gulf turns the racing livery into a 44 mm titanium, Calibre 16-powered limited edition of 1,000 pieces.
News · Jul 13, 2026 The Artelier returns as Oris rethinks the urban dress watch for 2026 with cleaner design, a younger creative brief, and a line-up spanning Date, Complication, and Calibre 113.
Guides · Jul 12, 2026 A practical Horomag buying guide to choosing between Seiko Prospex divers, Marinemaster appeal, movement tiers, sizing, bracelets, and long-term wear.
News · Jul 12, 2026 Zenith revisits the DEFY Extreme Lapis Lazuli idea with a 25-piece carbon-and-titanium limited edition powered by the El Primero 9004.
News · Jul 11, 2026 Longines used its July 2, 2026 official release to bring the Conquest Heritage line back with a pale blue dial and a rare central power reserve display.
News · Jul 10, 2026 Tissot’s July 1, 2026 official release adds a black PVD PR 100 Tour de France chronograph-style special edition and two everyday PR 100 Cycling models to its cycling universe.
News · Jul 10, 2026 OMEGA's May 21, 2026 announcement turns the Bond video-game watch into a real 44mm Seamaster chronograph with ceramic details and Calibre 9900.
News · Jul 6, 2026 Zenith's latest Chronomaster Original uses a verdigris dial, El Primero 3600 and a new micro-adjust clasp for a 50-piece French-market limited edition.
News · Jul 3, 2026 CITIZEN's latest The CITIZEN release pairs annual-accuracy Eco-Drive tech with an indigo washi dial and a 200-piece production run.