About

Horomag is an independent watch magazine.

Horomag is an independent watch magazine for daily watch news, reviews, industry insights, collecting, and buying guides.

What We Cover

Horomag covers new watch releases, hands-on reviews, buying guides, collector notes, and industry signals for readers who care about design, mechanics, context, and culture.

The publication is built around daily editorial judgment rather than a single brand focus. Coverage rotates across established watchmakers, independent names, accessible enthusiast watches, and high-horology releases.

How We Work

Product news is checked against official brand pages, press releases, and primary-source material whenever possible. Opinion and analysis are labeled through the article framing, and buying-guide content is written to help readers make calmer, better-informed decisions.

Editorial Desk

The Horomag Editorial Desk maintains the publication calendar, source checks, image relevance standards, and multilingual article output for HOROMAG.

Authors

Founder & Editorial Director

Sefa Arslan

Publication direction, editorial standards, product strategy, and Horomag’s independent collector-first voice.

Reviews & Buying Guides

Maya Aydin

Reviews, buying guides, comparisons, and everyday-watch judgment.

Technical Editor

Leo Hartmann

Movements, specifications, complications, and technical watch explainers.

Market & Industry

Elif Demir

Market signals, retail strategy, pricing context, and collector demand.

Collector Notes & History

James Calder

Collector notes, watch history, limited editions, and reference context.

Japanese Watchmaking

Kenji Sato

Seiko, Grand Seiko, Citizen, Japanese watchmaking, and independent details.