Brand

EBEL

EBEL releases, reviews, guides, and collector notes.

Industry · Oct 10, 2026

EBEL’s New Owners Inherit More Than a Watch Brand

Movado has agreed to sell 95% of EBEL for $66.5 million to a group led by Montres Journe with Chanel and Pierre Jacques. The collector question is what stewardship can change—and what remains unknown.